Cultural Phenomena & Creativity
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Creativity occurs in the complex system of interaction between individuals with their own unique psychology and biology, a social field of experts, and a cultural domain of knowledge.
Investigating the relationship between creativity and culture seems an easy prospect. After all, creativity
refers to the ability most characteristic of artists or professionals that are active in cultural/creative industries.
However in relation to the idea that creativity generates economic and social innovation, the link between
creativity and culture becomes less evident. Indeed, traditionally, culture is not considered as a motor of
better management or for honing a competitive edge in product development, learning or human resources.
Theories and scientific approaches provide helpful tools to understand creativity but are not sufficient to comprehend the cultural dimension of creativity. Research on creativity in relation to culture has tended to focus on the understanding of artistic achievement.As a result the meaning of creativity is indiscriminately applied and has been largely affected by business management literature setting rules to help the emergence of “creative organizations”.
Indeed creativity is very much a catch phrase, which means different things to different people. A football player or accountants can be creative. We want children to be creative. Management literature for businesses considers creativity a key asset to stimulate productivity. In the context of this assignment we will propose our own definition of creativity.
The interaction between culture and creativity is complex and culture cannot always be associated with creativity. Culture is also about accepted conventions when expressing for instance heritage, traditions or when it relates to cultural productions that build on the successful and the “tested” (sequels, catalogue exploitation, folklore). Cultural values may also feed intolerance and extremism which hinder creativity.
Investigating the relationship between creativity and culture seems an easy prospect. After all, creativity
refers to the ability most characteristic of artists or professionals that are active in cultural/creative industries.
However in relation to the idea that creativity generates economic and social innovation, the link between
creativity and culture becomes less evident. Indeed, traditionally, culture is not considered as a motor of
better management or for honing a competitive edge in product development, learning or human resources.
Theories and scientific approaches provide helpful tools to understand creativity but are not sufficient to comprehend the cultural dimension of creativity. Research on creativity in relation to culture has tended to focus on the understanding of artistic achievement.As a result the meaning of creativity is indiscriminately applied and has been largely affected by business management literature setting rules to help the emergence of “creative organizations”.
Indeed creativity is very much a catch phrase, which means different things to different people. A football player or accountants can be creative. We want children to be creative. Management literature for businesses considers creativity a key asset to stimulate productivity. In the context of this assignment we will propose our own definition of creativity.
The interaction between culture and creativity is complex and culture cannot always be associated with creativity. Culture is also about accepted conventions when expressing for instance heritage, traditions or when it relates to cultural productions that build on the successful and the “tested” (sequels, catalogue exploitation, folklore). Cultural values may also feed intolerance and extremism which hinder creativity.